Updated: May 17, 2020
It is no secret that having an online presence is essential for your business.
However, as a business owner your schedule does not include room to post on Facebook, Instagram, and occasionally Instagram stories. You then decide to hand this task over to whichever employee has a scheduled shift for that day.
You think your online presence is taken care of, but you have no idea if your social media presence is really getting somewhere. Eventually, you might believe that social media is really not as essential as people were saying.
A social media manager can be an invaluable addition to your business marketing. Here are 8 reasons why should hire a social media manager:
1. Have Your Social Media Done Professionally
While it's a great start to have an existing employee help out with your social media efforts, you want to get your social media done professionally. Instead of putting out random social media posts, a social media manager creates a strategic plan to get the most out of your social media presence.
A strategic plan includes running a social media audit, choosing the right channels, research (a lot!), analytics, finding ways to reach your target audience, and so much more! If you don't know what or why you're doing something to grow your social media presence, then you might be wasting your time.
2. Build a Consistent Social Media Presence
The key to having a great social media presence is consistency. A social media manager will make sure that content is published consistently in order to keep your audience engaged. At the time your business closes, a social media manager is still at work to engage with your audience or answer any of their comments/questions.
3. Build an Engaged Community Around Your Brand
A social media manager will not only post consistently, but also engage with your target audience on a consistent basis. This will make sure that you always stay top-of-mind with your audience. Even if your audience is not directly engaging with you, you should still be engaging with them!
Engagement is a major part of every social media strategy. Posting on social media isn' t enough. Remember that social media was created to be social.
4. Drive Traffic While You Focus On Other Tasks In Your Business
If you have ever attempted to keep up with your social media presence, then you know how much time it costs. Hiring a social media manager will save you a lot of time, that I know you can use to focus on other tasks in your business. Watch your social media presence grow while you take care of business!
5. Have Someone Respond to Your Customers At All Times
Social media has become a great way to communicate with businesses and customers. It is easy for customers to be able to reach out to you through social media. Whether it's to reschedule an appointment or to get more information on a product you sell. There needs to be someone to answer their questions in a timely manner. If not, customers may get frustrated and you might miss out on business.
6. Know What People Are Saying About You
Bad news spreads faster than good news and therefore you want to be on top of your online presence. It is really easy for customers to share their bad experience over the internet with all of their network. Therefore, if someone does have a complaint, you want to be part of the conversation in order to find a solution.
A lot of businesses are unaware of the negative things people are saying about them online, which can cost you a lot of business!
7. Being Able to Really Get To Know Your Customer
Part of a social media manager's job is social listening. Social listening involves listening to your audience without taking part in the conversation. What are your customers looking for? What are some of their pain points? Following what people are saying on the internet about your industry, will give you a better understanding on how you can best serve them.
This will allow you to answer your customers' questions (through social media content) before they even ask them.
8. Build Trust With Potential Customers
A social media manager can help you build trust with your audience by putting out the right content. You will need to earn someone's trust before they decide to buy your product or service. Trust takes time and therefore building relationships through your online presence will eventually lead to new customers.
Although hiring a social media manager can feel like an expense, it is really an investment. A social media manager can help you bring long-term success for your small business. Not only will you have an active social media presence, but it will also improve customer service, increase awareness, drive more traffic, and generate leads.
Contact us today to discuss how our social media management can help your business.